Bedtime stories, every night.
Integrated awareness campaign educating moms and dads about the importance of bedtime stories. A series of TVCs, outdoor and print adverts, a year-round PR campaign, a digital hub for anything related to bedtime storytelling to motivate and support parents making sure they don't forget to tell their "night-night" story. Watch TVCs on the campaign's YouTube page.
Website of the Year2011Special Award