Brand new challenges knocking at our door, as we came to age. We became unique family members – as a standalone brand – rolling under the well-known global POSSIBLE banner of WPP, Hoooray! Thus, we literary cover(ed) planet Earth. Carnationers, called to arms in worldwide projects, have invaded US-UK-Austria-Belgium-Germany-Switzerland-Singapore etc. We collected more bounties, quite a lot, indeed... In 2k12, we beefed up them trophies to huuuundred’n’twentysixxx. We keep on rocking at Sitecore, our site was selected as Sitecore Website of the Year, collected some more FWAs & Effies, so on, so forth. The very own Innovation Lab philosophy of ours burnt not only in our DNA, as new and new projects and ideas are poppin’ out of our heads – Photogotchi; Fittify; the most succesfull Hungarian mobile app, TheEndApp with its 5 million downloads, made by Goroid, our mobile gaming supersquad – but we also infected our new daddy’s with this mental state of keeping our eyes and minds on the future! We kick-started OKEGO, our meme building vanguard with its brainiac madness. We made beautiful friendships with new partners, like Carrefour, Delaco and many more.
Opening a new chapter after nearly 15 years we rolled out a completely new identity and tone of voice. We also set foot in Serbia and Austria, opening new offices in Belgrade and Vienna, brought new talent aboard and managed to expand our portfolio of clients with a number of exciting brands like GE Lighting, MOL, Air France KLM, Citibank and Toyota. Our More Than Agency philosophy took off with experimental projects like the first International AppCampus, to be followed by a much anticipated second act coming in 2012. Moquu and MultiMe, QRhacker and Gifology were featured in Wired, TheNextWeb and TechCrunch and we started off 2012 by welcoming a fuzzy little Creature to our lives. It was also bedtime stories every night all year round and we got to rock the hell out of it from ideas through producing a series of spots, events, an endless online database of tales, publishing a book and the whole nine yards.
With the widespread shift in content consumption habits and the significant jump in smartphone penetration, we further improved our competencies with mobile development for Windows 7 Phone, iOS, Android, Bada and Symbian. As a result of continuous collaboration we also started servicing Coca-Cola as a lead interactive agency for their teen-focused activations throughout the CSE region covering 23 countries. We further expanded our portfolio of cross-platform references and were chosen as the lead digital agency for Air France in Romania and helped ignite TEDx in Hungary.
With the proliferation of social media, our partners have shown increased interest in experimenting with new forms of communication, mostly viral stuff and social apps. We gave birth to several firsts and one-offs, like the Coke Klub Calendar this djuice promo, PG's massive cross platform Men's Challenge initiative. Oh, we also made it onto the Deloitte EMEA Fast 500 list.
Our steady growth continued and provided great opportunities for Central European expansion. We have successfully pitched Procter & Gamble regionally, opened our office in Romania and established a widespread network of specialist partners in neighboring countries like Croatia, Czech Republic, Slovenia and Slovakia. We were also included in the Deloitte CEE Fast 50 list and were given the European Seal of Excellence in Multimedia Award on CeBIT in Hannover for the second time. We earned the Microsoft Gold Certified Partner title and our developers topped this by achieving the Zend Certified Engineer and Certified Ethical Hacker qualifications. We also contributed to the establishment of IAB in Hungary and Romania.
To mark our 10th Anniversary, we have widened our service offering to include full-scale media planning and buying, production and advanceddigital services including SEO. We won our first Effie Award for our SMS Bandi campaign with our friends at Leo Burnett. We also entered a strategic alliance with the Danish company Sitecore and became the first partner in CEE.
Focused on interactive and video media solutions, pioneered videobanners with our own VideoAdserver. Lead a workshop in Münich. Created the first web 2.0 umbrella site in Hungary. Won several professional awards. Doubled our business revenues.
We expanded our online media division as a result of several achievements and moved to more developed premises. We were the first Hungarian agency to have earned a Platina European Seal of Excellence in Multimedia Award on CeBIT, Hannover.
By achieving the international quality assurance standard ISO 9001, we made another solid statement of our high-end capabilities. Our innovative ambitions were acknowledged by six prestigious professional awards.
We proudly strenghtened our distinguished position on the Hungarian online communication market in our most succesful period. With a conscious identity change we refreshed the Carnation brand, and our persistent business development activity lead to the extension of our portfolio with mobile and pocket pc development.
We marked online communication services as the agency’s main activity. The strategic portfolio-definition and assertive service development enabled us to provide our clients with improved digital solutions.
The dotcom boom effects in Hungary lead us to reorganize our business activities, merge the branches, and provide a full-scale complex service.
With investors and a company merge, Carnation Internet Consulting Co. was created. We started with three service branches: consulting, research and web development. Generali Providencia, HIF, Inter-Europa Bank, MTI and Reuters respected us with their trust.
Carnation was the first Hungarian agency that recognized professional internet research as a communications market and business tool. This brought us new clients: Antenna Hungária, Ericsson, IBM, Hungarian Post.
Took part in igniting [origo] the largest Hungarian newsportal with leading the teaser campaign, creating the first social network in the country called „Főzelék” and executed the online strategy for the Dreher Brewery Company.
We took our first baby steps and explored the market of alternative internet access tools in Hungary for the ultimate telecom service provider Matáv.