We developed for Tnuva their first online campaign in Romania. The goals of the campaign were to increase the online awareness of the brand and create a buzz around the campaign message, and also to strengthen the perception of Tnuva consistently high quality products and establish the equity of company complying 100% with EU standards.

In order to communicate the rational messages in an emotion way that would comply with the tone of voice used by Tnuva in their advertising, we developed the concept of the campaign “open gates at Tnuva”. The key message of the campaign was: come and see with your own eyes how the best diaries products are made.

The campaign included offline activities – visiting the Tnuva farm – promoted using online channels. The visits at the farm were very successful and we received a positive feedback from the visitors, who encourage Tnuva to implements such actions in the future too. Anyone could register for a visit at the farm either using a Facebook application, either on the Tnuva website or directly in a multifunctional banner.

The mix of online channels we used to meet the goals included: AV based banner presence, advertorial publishing, pay per click ads on Google and Facebook and social media. We also created new content for the Tnuva website to attract the visitors: virtual tour of the farm and of the factory, online game, but also new sections regarding the quality standards respected by the products and the benefits of consuming fresh dairy products upon one’s health.

And because Tnuva supports a healthy nutrition and lifestyle, on social media we launched a campaign to re-establish in the daily habits of Romanian people the habit of having breakfast every day. We developed a blog http://www.micdejunsanatos.eu/ where users would send their favorite recipes for breakfast. The best recipes were awarded, and many recipes were tested by two famous bloggers: Arhi and Visurat. The campaign was promoted on Twitter and Facebook, and also on top 5 blogs in the Romanian blogosphere (Zoso, Piticu, Arhi, Visurat, Fulgerica).