Carnation - History


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The agency is opening to new marketing communication channels - towards online guerrilla, viral and mainly social media marketing. The agency creates the majority of brand supporting online applications for business purposes in Hungary for social media sites this year : Merck Kft. - Femibion Babylook; Procter & Gamble - Old Spice Fireman; djuice - Enchanting Fatime; djuice - Who' mo' summer; djuice - Lookz; Coca Cola - Coke Calendar; PokerStars.hu - You can be a Poker Star at Facebook, too!; Procter & Gamble - iWIW application for Gillette. In addition to extending our profile, the company is building up the leading regional independent agency position and continues the regional network building that has already been started, and expands the Carnation Group. International projects covering the entire CEE region, like Men's Challenge, for Procter&Gamble, JAR and Gillette Stealth Fusion Power site developments are becoming increasingly more common. Thanks to its dynamic growth the agency appears again on the Deloitte' CEE Fast 50 and Deloitte EMEA Fast 500 lists. Because of its outstandingly creative projects, the agency wins a silver prize at Golden Hammer International Advertising Festival as the only Hungarian winner, and receives many awards at national competitions as well. The company group expands its business partnerships and augments its R&D activities, which division continues to operate as a dedicated project company. The Hungarian central office has been expanded and revamped in 2009, which resulted in an innovative and modern working environment for serving the clients.
The clientele in the media and agency business line is further expanded in 2009: Tesco Stores Plc., The American Chamber of Commerce in Hungary, Gyermely Plc., Teva Hungary Plc., Rail Capacity Allocation Ltd., Bayer Hungaria Ltd., Zepter International.
Number of professionals employed: 60

The full-service agency continued growing and opened its door to Central and Eastern Europe, launching its subsidiary in Romania. Then, owing to its winning bid in Procter & Gamble's international tender it starts managing projects in four neighbouring countries, Croatia, the Czech Republic, Slovakia and Slovenia. Carnation made the Deloitte CEE Fast 50 list and was awarded once again the European Seal of Excellence at CeBIT. The search engine marketing business also had a successful year, winning CIB's searchengine marketing tender with its qualified Google Advertising Professional staff. To expand its multi-platform technological competences Carnation was the first Hungarian online agency to become a Microsoft Gold Certified Partner and the company's developers also passed the international tests for becoming a Zend Certified Engineer and a Sitecore Certified Developer.
Carnation is a founding member of IAB Hungary and a board member of IAB Romania. In 2008 its customers base also increased as a result of its successful media tender bids.
Number of staff: 55

10 years after its establishment the company now serves across the whole range of integrated marketing communication services. In addition to advertising film production, print and outdoor creative planning as well as media services new online solutions have been launched in the fields of media 2.0 and search engine marketing. This year, the agency received 8 creative and developer awards as well as a Golden Effie, confirming the effectiveness of its campaigns. Carnation keeps reinforcing IT competencies: now winning tenders not only in PHP and Java, but also in the Microsoft platform, concluding a cooperation agreement with Sitecore, the leading NET 2.0-based CMS vendor, and acting as its exclusive Hungarian distributor. The company has expanded its portfolio with clients especially in the FMCG and the pharmaceutical sector, including Abott, Budapesti Értéktőzsde, Bayer, ELLA Bank, E.On Földgáz, Genertel, GlaxoSmithKline, IVG Hungária, Magyar Posta Biztosító, Lapcom, Raiffeisen, Richter, RTL Klub, SágaFoods, Tópark, Zwack Fütyülős, WU2.
Staff: 50

The constant expansion of Carnation has doubled its revenue compared to the previous year. The media division has expanded as well as the number of campaigns involved. Interactive and video banners - served by Carnation VideoAdserver - were highlighted. Carnation took part on a Microsoft Conference in Munich in web2.0 theme and lead web2.0 courses at home as well as abroad. Carnation has developed the first Hungarian web2.0 website, and managed the media plan and buying of a campaign which firstly appeared on blogs. The agency took part on creative competitions and has won The Website of the Year award with mobile broadband microsite.
Carnation has expanded its portfolio with the clients listed below: Microsoft, Ringier, Magyar Posta Biztosító, Állami Autópálya Zrt., Erste Faktor Zrt., Erste Befektetési Zrt., HVG Online, Infopark, Corvinus Nemzetközi Befektetési Zrt., Wiera, Walt Disney.
Staff: 48

Carnation is constantly expanding it's online media division through media tenderwins and online campaign assignments. The company has reached a remarkable increase of its revenues exceeding even the continuous growth of last years. The headquater of company was moved to an office equipped with more advanced infrastructure. As a part of conscious organization developement the company management was strengthened with an executive director international relations, R&D. We are the winner of several Hungarian and international professional awards. Carnation was awarded the Platinum degree of the European Seal of Excellence in Multimedia prize at CeBit in Hannover. No Hungarian company has ever been awarded with this high honor. In 2005 new companies chose Carnation as their online communication agency in addition to retaining our existing clientele: Pannon, Interware, Volvo, Winterthur, Dunaprint, Perfekt Rt, Lisys, Stamford Global, Erdért, Concorde Értékpapír Rt, Habostorta, HammerAD, Brokernet.
Staff: 43

In the year of joining the European Union, Carnation had given further proof of commitment to quality: the online agency was certified ISO 9001:2000 quality standard. The company was honoured further six admitted awards, approving Carnation's innovation achievements. In point of all financial index, the Corporation attained growth and closed with profit while the imposing clientele grew with 2F, Autóklub, Copy General, Expressz, Gillette, Kürt Group, Masterfoods, McCann Erickson, Mistral, MTV, National Communications Authority, Nexon, Oral-B, Sanoma Exit, Ticket Express and Vista.
Staff: 35

In the most productive year of its history, Carnation strengthens its position on the Hungarian market of online communications. The conscious change of the corporate stationery refreshes the Carnation brand. Thanks to the continuous business development, the portfolio expands with mobile and Pocket PC developments. Sales increases in great measures, the largest number of tenders won broadens the company's references by all-time high number of new customers: Albacomp, Ministry of Home Affairs, CIB Bank, Credit Suisse, Hungarian Energy Service Supplier, Honda, Invitel, Embassy of the Republic of Korea - Commercial Section, Ministry of Environment and Water, National Bank of Hungary, Malév Hungarian Air Tours, National Regional Development Office, Open Society Institute, Sanoma Budapest Publishing, TV2.
Staff: 32

Following a revision of portfolios, Carnation proprietors mark off the online communications market as chief target of activities. Carnation sells more and more communications services, gaining new clients such as HP, Westel Communications Directorate, Educatio Kht., Juventus Team, Yukos, Budapest Airport.
Staff: 30

Exaggerated market expectations and corrections coming forth, Carnation was not left intact. The company's activity is re-structured to enable offering complex services. New clients: Nokia, LRI, EON, Compaq, Magyar Posta, Darcy, FIAT, Leo Brunett, Nagybani Piac, MATÁV Communications Directorate, SimpleTech, Westel Business Development Directorate.
Staff: 28

After a successful merge, Carnation Internet Consulting and web developer Pangalaktik Média, by subsidy of investors, create Carnation Rt, a shareholders' company. Pursuits are organized into 3 business units: consulting, research and web development. New clients: MTI, Reuters, Inter-Europa Bank, MOL, HIF, Generali Providencia.
Staff: 37

First in Hungary, Carnation takes up researching the Internet as a communication market and business tool. By publishing research materials, Carnation becomes well-known. New clients in the consulting business: IBM, Magyar Posta, Antenna Hungária, Ericsson.
Staff: 12

Carnation takes part in sending off origo, manages the heralding communication campaign, sets up the first Hungarian virtual community under the name "Főzelék", works out online strategy for Dreher Breweries.
Staff: 5

Carnation, commissioned by MATAV, examines the market of alternative Hungarian Internet access options.
Staff: 4